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Ray-Ban Pulse | Dream in color

Digital energy for those who refuse labels. The Ray-Ban Pulse line, designed for Gen Z, is expression without rules. Energy and colour take shape in bold designs, created for boundary-free mindsets that are constantly evolving.

Tune into your frequency. Feel the pulse.

BIO-BASED BY NATURE, BOLD BY CHOICE

Khal captures the rhythm of a generation in constant motion, combining a bold character with essential design. The oval silhouette reflects style and heritage, expressing Gen Z’s attitude of breaking traditional codes. Made from bio-based material, it stands out with a Havana frame paired with green lenses—the perfect balance between contemporary identity and iconic appeal.

VINTAGE SOUL, REBELLIOUS SPIRIT

Drea blends past and future in a sleek and sophisticated cat-eye silhouette. The silver metal frame, paired with vibrant blue lenses, creates an iconic look with a rebellious edge, designed to stand out. Also available as optical frames, the model combines vintage inspiration and modern design in a bold and distinctive balance.

URBAN RHYTHM, GEN Z SPIRIT

Alix is pure energy. The rimless shield silhouette wraps the face lightly, expressing a clean yet bold aesthetic. Designed for those who live the city’s rhythm intensely, it combines visual impact with everyday practicality in a model full of character. More than just sunglasses, Alix is personality you wear.

MINIMAL RETRO

Idan pairs a slim silver metal frame with deep purple lenses for a clean yet striking aesthetic. The oversized square shape recalls retro charm with lightness, creating a harmonious balance between minimalism and personality. A versatile and distinctive model, designed to adapt naturally to different moods and styles.

SQUARED SILHOUETTE, SOPHISTICATED SOUL

Brix optical frames are minimalism in action. The slim gold metal frame and square silhouette define a refined, essential and confident aesthetic. Designed for those who live with rhythm and vision, it combines clean design with a bold attitude in a model with contemporary appeal.

THE EVERYDAY ICON IN PURPLE HAVANA

Romy reinterprets one of the brand’s most iconic silhouettes with a modern twist. The almond-shaped purple havana frame expresses a fresh and effortless attitude, perfect for everyday style. A distinctive model designed to bring character to daily life with ease.


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