4 April, 2024
Offering a tailor-made, quality service: this is the direction Amevista has decided to take with the online launch of customized ophthalmic lenses. A success confirmed by the results of the first quarter of 2024, which saw on Amevista.com an increase in sales volume of +630% over the previous year for prescription eyeglasses and +450% for sunglasses.
The solution offered by Amevista responds to growing customer’s demand to be able to customize eyewear from the comfort of their home, through a simple and intuitive shopping experience. After choosing the preferred frame, simply select the "Add prescription lenses" option. Users will be directed to an interface where they can choose between different options, depending on the use they want to make of their frames: for distance vision, near vision, or simply as non-prescription vision protection. When selecting one of the first two vision correction options, the users can manually enter their prescription, upload the file or send the data later.
In the next section of the customization process, the user will be prompted to select lens type, treatment (anti-reflective, anti-scratch, or anti-blue light), and lens color.
This process has clearly responded to customer needs such as comfort and attention to vision, as evidenced by the fact that, of the total sales of prescription eyeglasses with graded lenses, 82.4% are prescription frames with ophthalmic lenses.
A success that involved several nations, with Italy in the lead, followed by Germany, Spain, France, the Netherlands and Austria: a global demand with the German market excelling, as well as the new Dutch and Austrian frontiers, the result of extensive marketing campaigns carried out ad hoc.
Among the best-selling and most customized brands of prescription eyewear are prestigious names such as Ray Ban, Tom Ford, Gucci, Prada, Persol, and Oakley. These fashion icons have captured the attention of customers, highlighting the desire to combine style and functionality in their choices of such an essential accessory as eyewear.
By offering customization of ophthalmic lenses, Amevista makes sunglasses and eyeglasses even more unique, adapting them to the customer's specific visual needs: now fashion and style can be enjoyed without compromising vision. The increasing demand for transitioning offline products and services to online platforms, while maintaining quality and reliability, is emphasized. This is in line with the goal of Amevista, which with the recent launch of customizable colored lenses once again confirms its focus on refinement, uniqueness and the expression of one's personality.
