A$AP Rocky Appointed Ray-Ban Creative Director: Introducing the ‘Blacked Out’ Capsule Collection
Table of Contents
Ray-Ban names A$AP Rocky as its creative director, unveiling the ‘Blacked Out’ capsule, a bold reinterpretation of iconic styles blending heritage with contemporary edge.
A New Era: A$AP Rocky Takes the Helm at Ray-Ban
In a groundbreaking move, Ray-Ban has appointed A$AP Rocky as its inaugural creative director. Known for his distinctive fashion sense and cultural influence, Rocky’s vision aligns seamlessly with Ray-Ban’s legacy of timeless style and innovation. His debut, the ‘Blacked Out’ capsule collection, marks a significant step in the brand’s evolution and opens a fresh chapter in Ray-Ban’s creative direction.
Discover the full Ray-Ban sunglasses range available now on Amevista — including the latest drops and iconic bestsellers.
The ‘Blacked Out’ Capsule: A Modern Twist on Classics
The ‘Blacked Out’ collection reimagines three of Ray-Ban’s most iconic frames:
- Mega Wayfarer: An amplified take on the classic, featuring ultra-black lenses and gold-plated accents.
- Mega Clubmaster: A bold reinterpretation with pronounced brow lines and signature detailing.
- Mega Balorama: A sleek, wraparound design exuding modern sophistication.
Each piece embodies Rocky’s distinctive aesthetic, merging streetwear influences with luxury craftsmanship.
Beyond Eyewear: Rocky’s Expansive Role
Rocky’s appointment extends beyond product design. He will oversee Ray-Ban Studios, directing campaigns, store redesigns, and integrating music and fashion elements to reinforce the brand’s contemporary relevance. This holistic approach ensures a cohesive and culturally resonant brand experience.
Exclusive Details and Packaging
The ‘Blacked Out’ collection features distinctive elements:
- AWGE Branding: Subtle engravings on temple tips pay homage to Rocky’s creative collective.
- Custom Packaging: The eyewear comes in unique boxes resembling stacks of currency, adorned with Rocky’s imagery and design motifs.
These details highlight the collection’s exclusivity and artistic vision.
Limited Availability: A Collector’s Dream
Produced in limited quantities, the ‘Blacked Out’ capsule is poised to become a coveted item among fashion enthusiasts and collectors alike. Its fusion of classic design and modern edge exemplifies Ray-Ban’s commitment to evolving while honouring its heritage.
