{"id":1387,"date":"2025-05-26T16:32:12","date_gmt":"2025-05-26T14:32:12","guid":{"rendered":"https:\/\/www.amevista.com\/de\/magazine\/?p=1387"},"modified":"2026-07-28T12:15:40","modified_gmt":"2026-07-28T10:15:40","slug":"aap-rocky-wird-creative-director-von-ray-ban-die-blacked-out-kollektion-setzt-neue-masstabe","status":"publish","type":"post","link":"https:\/\/www.amevista.com\/de\/magazine\/aap-rocky-wird-creative-director-von-ray-ban-die-blacked-out-kollektion-setzt-neue-masstabe\/","title":{"rendered":"A$AP Rocky wird Creative Director von Ray-Ban: Die \u201eBlacked Out\u201c-Kollektion setzt neue Ma\u00dfst\u00e4be"},"content":{"rendered":"<p><b>Ray-Ban pr\u00e4sentiert A$AP Rocky als neuen Creative Director und bringt mit ihm eine exklusive Capsule Collection heraus: Drei ikonische Modelle neu interpretiert mit Stil, Statement und urbanem Design.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1437 size-full\" src=\"https:\/\/www.amevista.com\/it\/magazine\/wp-content\/uploads\/2025\/05\/asap.webp\" alt=\"\" width=\"600\" height=\"350\" srcset=\"https:\/\/www.amevista.com\/it\/magazine\/wp-content\/uploads\/2025\/05\/asap.webp 600w, https:\/\/www.amevista.com\/it\/magazine\/wp-content\/uploads\/2025\/05\/asap-300x175.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><b>Ein Meilenstein f\u00fcr Ray-Ban: A$AP Rocky \u00fcbernimmt kreative F\u00fchrung<\/b><\/h2>\n<p><b>A$AP Rocky ist offiziell Creative Director von Ray-Ban \u2013 eine Premiere in der Geschichte der Marke.<\/b><span style=\"font-weight: 400;\"> Der US-Rapper und Modevision\u00e4r bringt frischen Wind in das Traditionshaus und verleiht der Brillenikone eine neue, kulturell gepr\u00e4gte Designrichtung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mit dieser Partnerschaft \u00f6ffnet sich Ray-Ban bewusst einer j\u00fcngeren Generation und verbindet <\/span><b>Handwerk, Popkultur und High Fashion<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1438 size-full\" src=\"https:\/\/www.amevista.com\/it\/magazine\/wp-content\/uploads\/2025\/05\/asap2.webp\" alt=\"\" width=\"600\" height=\"350\" srcset=\"https:\/\/www.amevista.com\/it\/magazine\/wp-content\/uploads\/2025\/05\/asap2.webp 600w, https:\/\/www.amevista.com\/it\/magazine\/wp-content\/uploads\/2025\/05\/asap2-300x175.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><b>Die \u201eBlacked Out\u201c-Capsule: drei Modelle, ein markantes Statement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Die erste Kollektion unter der kreativen Leitung von A$AP Rocky tr\u00e4gt den Titel <\/span><b>\u201eBlacked Out\u201c<\/b><span style=\"font-weight: 400;\"> \u2013 und der Name ist Programm. Die drei Modelle pr\u00e4sentieren sich in einem tiefschwarzen, modernen Look mit Goldakzenten:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mega Wayfarer<\/b><span style=\"font-weight: 400;\"> \u2013 ein kraftvolles Update des Klassikers mit dunklen Gl\u00e4sern und edlen Details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mega Clubmaster<\/b><span style=\"font-weight: 400;\"> \u2013 betonte Linien und eine selbstbewusste Silhouette.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mega Balorama<\/b><span style=\"font-weight: 400;\"> \u2013 ein rundum dynamisches Design mit sportlicher Note und Vintage-Flair.<\/span><\/li>\n<\/ul>\n<p><b>Jedes Modell ist limitiert<\/b><span style=\"font-weight: 400;\">, mit feinen Gravuren des AWGE-Kollektivs und einzigartigem Verpackungsdesign.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1439 size-full\" src=\"https:\/\/www.amevista.com\/it\/magazine\/wp-content\/uploads\/2025\/05\/asap3.webp\" alt=\"\" width=\"600\" height=\"350\" srcset=\"https:\/\/www.amevista.com\/it\/magazine\/wp-content\/uploads\/2025\/05\/asap3.webp 600w, https:\/\/www.amevista.com\/it\/magazine\/wp-content\/uploads\/2025\/05\/asap3-300x175.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><b>Kreative Vision \u00fcber das Produkt hinaus<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A$AP Rockys Rolle geht \u00fcber die Gestaltung einzelner Modelle hinaus. Er verantwortet auch <\/span><b>Kampagnen, visuelle Kommunikation und Kooperationen mit Ray-Ban Studios<\/b><span style=\"font-weight: 400;\">, in denen Mode, Musik und Lifestyle verschmelzen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Das Ergebnis ist ein ganzheitliches Konzept, das <\/span><b>Ray-Ban als kulturelle Plattform<\/b><span style=\"font-weight: 400;\"> neu definiert.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Einzigartige Verpackung, Sammlerpotenzial garantiert<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Die Kollektion \u00fcberzeugt nicht nur durch Design, sondern auch durch exklusive Details:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Individuelles Packaging<\/b><span style=\"font-weight: 400;\"> im Look von Geldb\u00fcndeln, mit typischer A$AP-\u00c4sthetik.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Signature-Details<\/b><span style=\"font-weight: 400;\"> wie Lasergravuren und hochwertige Materialien.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Das macht die Capsule <\/span><b>zu einer begehrten Edition f\u00fcr Sammler und Fashion-Enthusiasten<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Limitierte St\u00fcckzahl: jetzt oder nie<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Die Modelle der <\/span><b>\u201eBlacked Out\u201c-Capsule erscheinen in stark limitierter Auflage<\/b><span style=\"font-weight: 400;\">. F\u00fcr alle, die das Besondere suchen \u2013 ob als Fashion-Statement oder Designobjekt \u2013 ist dies <\/span><b>eine seltene Gelegenheit, ein St\u00fcck Kulturgeschichte zu tragen<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ray-Bans Klassiker gibt es nat\u00fcrlich auch weiterhin im vollst\u00e4ndigen Sortiment \u2013 entdecken Sie<\/span><a href=\"https:\/\/www.amevista.com\/de\/sonnenbrille\/ray-ban\"><span style=\"font-weight: 400;\"> alle Ray-Ban Sonnenbrillen bei Amevista<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<br \/>\n    <div class=\"single-post-content-products \">\n        <div class=\"single-post-content-product\">\n    <img decoding=\"async\" class=\"single-post-content-product-image\" src=\"https:\/\/d237xocrarx9cy.cloudfront.net\/image\/foto\/\/luxottica\/0RB2198 129251.jpg\" alt=\"Ray-Ban RB2198 129251 Bill\">\n    <div class=\"single-post-content-product-body\">\n        <div class=\"single-post-content-product-top\">\n            <p class=\"single-post-content-product-brand\">Ray-Ban<\/p>\n            <p class=\"single-post-content-product-model\">RB2198 129251 Bill<\/p>\n        <\/div>\n        <div class=\"single-post-content-product-bottom\">\n            <div class=\"single-post-content-product-price\">\n                                <span>105,60\u20ac<\/span>\n            <\/div>\n            <a class=\"single-post-content-product-link\" href=\"https:\/\/www.amevista.com\/ray-ban-rb2198-129251-bill\" title=\"Ray-Ban RB2198 129251 Bill\">Mehr anzeigen<\/a>\n        <\/div>\n    <\/div>\n<\/div><div class=\"single-post-content-product\">\n    <img decoding=\"async\" class=\"single-post-content-product-image\" src=\"https:\/\/d237xocrarx9cy.cloudfront.net\/image\/foto\/\/luxottica\/0RB4455 135987.jpg\" alt=\"Ray-Ban RB4455 135987 Zuri\">\n    <div class=\"single-post-content-product-body\">\n        <div class=\"single-post-content-product-top\">\n            <p class=\"single-post-content-product-brand\">Ray-Ban<\/p>\n            <p class=\"single-post-content-product-model\">RB4455 135987 Zuri<\/p>\n        <\/div>\n        <div class=\"single-post-content-product-bottom\">\n            <div class=\"single-post-content-product-price\">\n                                <span>82,60\u20ac<\/span>\n            <\/div>\n            <a class=\"single-post-content-product-link\" href=\"https:\/\/www.amevista.com\/ray-ban-rb4455-135987-zuri\" title=\"Ray-Ban RB4455 135987 Zuri\">Mehr anzeigen<\/a>\n        <\/div>\n    <\/div>\n<\/div><div class=\"single-post-content-product\">\n    <img decoding=\"async\" class=\"single-post-content-product-image\" src=\"https:\/\/d237xocrarx9cy.cloudfront.net\/image\/foto\/\/luxottica\/0RB4458D 601-87.jpg\" alt=\"Ray-Ban RB4458D 601\/87\">\n    <div class=\"single-post-content-product-body\">\n        <div class=\"single-post-content-product-top\">\n            <p class=\"single-post-content-product-brand\">Ray-Ban<\/p>\n            <p class=\"single-post-content-product-model\">RB4458D 601\/87<\/p>\n        <\/div>\n        <div class=\"single-post-content-product-bottom\">\n            <div class=\"single-post-content-product-price\">\n                                <span>80,80\u20ac<\/span>\n            <\/div>\n            <a class=\"single-post-content-product-link\" href=\"https:\/\/www.amevista.com\/ray-ban-rb4458d-601-87\" title=\"Ray-Ban RB4458D 601\/87\">Mehr anzeigen<\/a>\n        <\/div>\n    <\/div>\n<\/div><div class=\"single-post-content-product\">\n    <img decoding=\"async\" class=\"single-post-content-product-image\" src=\"https:\/\/d237xocrarx9cy.cloudfront.net\/image\/foto\/\/luxottica\/0RB4420 601-87.jpg\" alt=\"Ray-Ban RB4420 601\/87\">\n    <div class=\"single-post-content-product-body\">\n        <div class=\"single-post-content-product-top\">\n            <p class=\"single-post-content-product-brand\">Ray-Ban<\/p>\n            <p class=\"single-post-content-product-model\">RB4420 601\/87<\/p>\n        <\/div>\n        <div class=\"single-post-content-product-bottom\">\n            <div class=\"single-post-content-product-price\">\n                                <span>80,80\u20ac<\/span>\n            <\/div>\n            <a class=\"single-post-content-product-link\" href=\"https:\/\/www.amevista.com\/ray-ban-rb4420-601-87\" title=\"Ray-Ban RB4420 601\/87\">Mehr anzeigen<\/a>\n        <\/div>\n    <\/div>\n<\/div><div class=\"single-post-content-product\">\n    <img decoding=\"async\" class=\"single-post-content-product-image\" src=\"https:\/\/d237xocrarx9cy.cloudfront.net\/image\/foto\/\/luxottica\/0RB4441D 667787.jpg\" alt=\"Ray-Ban RB4441D 667787\">\n    <div class=\"single-post-content-product-body\">\n        <div class=\"single-post-content-product-top\">\n            <p class=\"single-post-content-product-brand\">Ray-Ban<\/p>\n            <p class=\"single-post-content-product-model\">RB4441D 667787<\/p>\n        <\/div>\n        <div class=\"single-post-content-product-bottom\">\n            <div class=\"single-post-content-product-price\">\n                                <span>80,80\u20ac<\/span>\n            <\/div>\n            <a class=\"single-post-content-product-link\" href=\"https:\/\/www.amevista.com\/ray-ban-rb4441d-667787\" title=\"Ray-Ban RB4441D 667787\">Mehr anzeigen<\/a>\n        <\/div>\n    <\/div>\n<\/div><div class=\"single-post-content-product\">\n    <img decoding=\"async\" class=\"single-post-content-product-image\" src=\"https:\/\/d237xocrarx9cy.cloudfront.net\/image\/foto\/\/luxottica\/0RB4458D 645087.jpg\" alt=\"Ray-Ban RB4458D 645087\">\n    <div class=\"single-post-content-product-body\">\n        <div class=\"single-post-content-product-top\">\n            <p class=\"single-post-content-product-brand\">Ray-Ban<\/p>\n            <p class=\"single-post-content-product-model\">RB4458D 645087<\/p>\n        <\/div>\n        <div class=\"single-post-content-product-bottom\">\n            <div class=\"single-post-content-product-price\">\n                                <span>82,20\u20ac<\/span>\n            <\/div>\n            <a class=\"single-post-content-product-link\" href=\"https:\/\/www.amevista.com\/ray-ban-rb4458d-645087\" title=\"Ray-Ban RB4458D 645087\">Mehr anzeigen<\/a>\n        <\/div>\n    <\/div>\n<\/div><div class=\"single-post-content-product\">\n    <img decoding=\"async\" class=\"single-post-content-product-image\" src=\"https:\/\/d237xocrarx9cy.cloudfront.net\/image\/foto\/\/luxottica\/0RB4455 667781.jpg\" alt=\"Ray-Ban RB4455 667781 Zuri\">\n    <div class=\"single-post-content-product-body\">\n        <div class=\"single-post-content-product-top\">\n            <p class=\"single-post-content-product-brand\">Ray-Ban<\/p>\n            <p class=\"single-post-content-product-model\">RB4455 667781 Zuri<\/p>\n        <\/div>\n        <div class=\"single-post-content-product-bottom\">\n            <div class=\"single-post-content-product-price\">\n                                <span>101,40\u20ac<\/span>\n            <\/div>\n            <a class=\"single-post-content-product-link\" href=\"https:\/\/www.amevista.com\/ray-ban-rb4455-667781-zuri\" title=\"Ray-Ban RB4455 667781 Zuri\">Mehr anzeigen<\/a>\n        <\/div>\n    <\/div>\n<\/div><div class=\"single-post-content-product\">\n    <img decoding=\"async\" class=\"single-post-content-product-image\" src=\"https:\/\/d237xocrarx9cy.cloudfront.net\/image\/foto\/\/luxottica\/0RB4940 601-87.jpg\" alt=\"Ray-Ban RB4940 601\/87 Wayfarer Puffer\">\n    <div class=\"single-post-content-product-body\">\n        <div class=\"single-post-content-product-top\">\n            <p class=\"single-post-content-product-brand\">Ray-Ban<\/p>\n            <p class=\"single-post-content-product-model\">RB4940 601\/87 Wayfarer Puffer<\/p>\n        <\/div>\n        <div class=\"single-post-content-product-bottom\">\n            <div class=\"single-post-content-product-price\">\n                                <span>112,20\u20ac<\/span>\n            <\/div>\n            <a class=\"single-post-content-product-link\" href=\"https:\/\/www.amevista.com\/ray-ban-rb4940-601-87-wayfarer-puffer\" title=\"Ray-Ban RB4940 601\/87 Wayfarer Puffer\">Mehr anzeigen<\/a>\n        <\/div>\n    <\/div>\n<\/div>    <\/div>\n<\/p>\n<h2><b>A$AP Rocky definiert den Ray-Ban Look neu<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mit der \u201eBlacked Out\u201c-Kollektion zeigt A$AP Rocky, <\/span><b>wie moderne Kultur und klassische Formensprache verschmelzen k\u00f6nnen<\/b><span style=\"font-weight: 400;\">. Die Capsule ist mehr als ein Produkt \u2013 sie ist ein kreatives Statement und ein neuer Blick auf eine Marke mit ikonischem Erbe.<\/span><\/p>\n<a class=\"custom-button\" target=\"_self\" href=\"https:\/\/www.amevista.com\/de\/sonnenbrille\" style=\"background-color: #013E6B; color: #FFFFFF\">Alle Sonnenbrillen entdecken<\/a>\n","protected":false},"excerpt":{"rendered":"<p>A$AP Rocky ist neuer Creative Director von Ray-Ban. Entdecken Sie die limitierte \u201eBlacked Out\u201c-Capsule mit drei Brillenmodellen.<\/p>\n","protected":false},"author":2,"featured_media":1435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-1387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"lang":"de","translations":{"de":1387},"_links":{"self":[{"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/posts\/1387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/comments?post=1387"}],"version-history":[{"count":5,"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/posts\/1387\/revisions"}],"predecessor-version":[{"id":4055,"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/posts\/1387\/revisions\/4055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/media\/1435"}],"wp:attachment":[{"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/media?parent=1387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/categories?post=1387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amevista.com\/de\/magazine\/wp-json\/wp\/v2\/tags?post=1387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}